Heinrich Hoffmann (1885 – 1957) served as Adolf Hitler’s official photographer from when Hitler took control of the Nazi party in 1921 until his death in 1945. Hoffmann estimates he took over half a million photographs of Hitler over the course of his career. His portraits were the most significant source of Nazi propaganda materials published over the course of close to 25 years, everything from postcards, posters, magazines, postage stamps and picture books. Click on each theme below to see a complete photo album devoted to that particular event or topic.

Eighty-nine years ago today Adolf Hitler inaugurated an ambitious project that entailed reclaiming land from the North Sea to obtain Lebensraum for Aryan families. This new community was called the Adolf Hitler Koog (now Dieksanderkoog, located 62 miles north-west of Hamburg), and the centerpiece was a grand hall. The koog was intended to be a place where the concept of Volksgemeinshaft (people’s community based on racial unity) would be realized, a community that lived up to Nazi ideals of racial purity and unwavering loyalty to NSDAP ideology. Settlers had to produce documentary evidence that proved their Aryan ancestry dating all the way back to 1800, before being personally examined and hand-picked by local senior officials. Hitler himself was present for the official opening ceremonies once the project was completed.

Triumphal Arch as it appeared in 1935 at the entrance to the Adolf Hitler Koog. The new land beyond contained many Haubarg farmhouses, which were entirely atypical to the region, but were built there to “Germanize” the land. The “Neuland Hall” was built as the primary gathering place for residents of the newly constructed town and completed in August 1936.

It was shortly after 3 p.m. on 29 August 1935 when the Führer’s motorcade turned into the long street by the dike. Hitler was in the first car. He wore an impressive gray suede trench-coat over his usual uniform to fend off the damp North Sea air. Thousands of outstretched arms reached towards him as he moved along the route towards the Koog. In the nearby town of Marne the crowds had swelled throughout the day and roared “Heil Hitler!” in rapturous ecstasy. Suddenly the sun pierced through heavy clouds and shone brightly as the Führer approached the threshold of the new community. It could not have been planned better to greet his arrival.

Hoffmann postcard titled “The great experience”, a young girl gets the experience of a lifetime riding with Adolf Hitler in his Mercedes during his inauguration visit to the Adolf Hitler Koog.

Men of the SS stand at the festively decorated ehrenpforte for the arrival of Adolf Hitler on 29 August 1935.

Hitler’s car slowly rolled under the triumphal archway where a banner reading “Adolf Hitler Koog” was written in bold red letters. An SA honor team had taken up positions in front of the gate. Behind the archway the land lay wide open. Not a single tree in sight, just the vast plain and further back the dike, which stood a few meters off the horizon. Swastika flags fluttered on the festival grounds. Three girls with long braids greeted the Reich Chancellor with a curtsy, twin sisters and another girl who had been specially selected from the neighborhood, the blondest of the blondes.

Adolf Hitler poses with three sisters at the North Sea coast at the inauguration of the ‘Adolf Hitler Koog’ on 29 August 1935.
Adolf Hitler arrives at the inauguration of the ‘Adolf-Hitler-Koog’ on the Dieksander Bay in western Schleswig-Holstein; right: Gauleiter Hinrich Lohse, to the left the personal adjutant, SS leader Julius Schaub as well as Reich Food Minister and Reich Farmers’ Leader Richard Walter Darre.
Adolf Hitler ascends the hill to lay the cornerstone for a communal meeting hall at Adolf-Hitler-Koog in Dithmarschen, Germany.

“When we stand on this new land,” Adolf Hitler shouted into the microphone that had been placed in front of him, “we must never forget two things: work alone has created this work. May the German people never forget that at any time life has never been given to people as a gift. Rather, it has always been hard fought for and won through work. And the second realization: Just as every square meter here has to be wrested from the sea and protected with tireless, brave devotion, everything that the entire nation creates and builds must be protected in the same way by all German people.”

Adolf Hitler lays the cornerstone for a communal meeting hall at Adolf-Hitler-Koog (land reclaimed from the sea) in Dithmarschen, Germany.

The Führer performs the ceremonial three hammer blows at the laying of the foundation stone for the “Neulandhalle” on the “Franzofenfand” in the new Koog, which will also contain a youth hostel.

The farmers stood in front of the stage in their festive best, including Karl-Heinrich Thomsen’s father. The photographers’ cameras captured beaming, proud faces. The mood was exuberant, as the “Hamburger Nachrichten” newspaper later reported. There was a lot to celebrate. Not only that the troops of the Reich Labor Service had reclaimed new land from what was once the seabed, but also that a completely new type of farmer was to be bred on it: Aryan and National Socialist.

Official groundbreaking for the Neulandhalle on the “Adolf Hitler Koog” on 29 August 1935. Here Adolf Hitler, Gauleiter Hinrich Lohse and other NS-Hoheitsträger lay the foundation-stone during the official inauguration.
Adolf Hitler pats a little girl’s cheek as he departs the Neulandhalle groundbreaking ceremony.
On the newly constructed dike, Adolf Hitler and Reich Farmers’ Leader Richard Walter Darre (left of Hitler) are informed about progress on the new Koog.
Adolf Hitler takes a ride across the newly constructed dike at the Adolf-Hitler-Koog.

Official groundbreaking for the Neulandhalle took place on the “Adolf Hitler Koog” on 29 August 1935, and it was completed by the following August of 1936.

Lohse speaking on the occasion of the inauguration of the ‘Neulandhalle’ at the Adolf-Hitler-Koog (polder) at the Dieksander bay (North Sea), western Schleswig-Holstein (today: Dieksanderkoog, Nordfriesland), on 1 August 1936.

When Adolf Hitler inaugurated the new Koog on 29 August 1935, he also laid the foundation stone for the “Neulandhalle”. Instead of a church, a meeting room for the Koog and a recreational area for the NSDAP branches were built, entirely in keeping with the party’s wishes. Up until the start of the Second World War, the Adolf Hitler Koog had became a popular place of pilgrimage. Up to 40 buses and cars brought visitors to the Koog every day. The propaganda trips had a very positive side effect for the Koog residents. From the very beginning, the Koog had a central water supply, and electricity soon followed. However, the enormous bus traffic made the clay roads almost impassable. After complaints about the constantly rutted farm roads, the roads in the Adolf Hitler Koog were the first in a Koog on the west coast to be asphalted. The construction was co-financed to a large extent by the Reich Propaganda Ministry.

Adolf Hitler visiting a farm on the Adolf-Hitler-Koog with Hinrich Lohse, Gauleiter of Schleswig-Holstein, and Joachim Meyer-Quade, the SA leader for Schleswig and the Police President of Kiel.

Members of the Reich Labour Service [Reichsarbeitsdienst, RAD] complete their assignment, working on part of the land reclamation and settlement project called ‘Adolf-Hitler-Polder’ [Adolf-Hitler-Koog]. Manual labor was necessary for the construction of the Koog and was desired by employment policy.

Adolf Hitler greets local children while driving across the newly inaugurated Adolf Hitler Koog.
Ecstatic children rush to greet Adolf Hitler as he tours the newly inaugurated Adolf Hitler Koog.
Adolf Hitler poses with twin sisters at the inauguration of the ‘Adolf Hitler Koog’.
Dithmarschen youth welcome the Führer to the Adolf Hitler Koog on 29 August 1935.
Dithmarschen youth welcome the Führer to the Adolf Hitler Koog on 29 August 1935.

Nazi law enforced the principle of blood and soil, aiming to “preserve the farming community as the blood-source of the German people”. Farmers were exhalted in Nazi ideology as a vital source of economic and racial stability.

During the festivities on the Hitler-Koog on 29 August 1935 Hitler visited one of the newly constructed homes that were created, and he was the first to sign the official guestbook of the community. Adolf Hitler also visited the house and family of Otto Thiessen, who had been appointed “local farmer leader” (Ortsbauernführer) that same day by Reich Farmers’ Leader Richard Walter Darre.

Adolf Hitler visits with local farmer leader Otto Thiessen and his family before departing from his visit to the Koog.

Adolf Hitler was given a special tribute in the completed Neulandhalle in the “Men’s Room”, which was also referred to as the “Room of Honor”. His bust stood on a bookshelf designed like an altar. It was carved from old half-timbered wood by the Hamburg sculptor Carl Schümann. Extracts from Hitler’s speech delivered at the laying of the cornerstone of the community center framed the sculpture. In front of Hitler’s portrait head sat the Koog book “Des Führers Koog”. On the bookshelves you would find only appropriate ideological literature, such as Hitler’s “Mein Kampf”, as well as books that glorify Dithmarschen’s history.

Das Goldene Buch des Adolf-Hitler-Kooges, aŭsgelegt im Ehrenraum der Neülandhalle. (The Golden Book of Adolf Hitler Koog, displayed in the Hall of Honor in the Neülandhalle.)

The Kiel cultural editor Reinhold Stolze described the honorary sculpture of Hitler when it was officially unveiled in 1936:

“The manly facial features, taut with willpower, the thoughtfully concentrated forehead, the speaking, expressively shaped mouth, the large, fascinating, unwavering eyes reveal the energetic leader’s personality in the bust.”

Newspapers and magazines across the country reported on the “consecration” of the Koog by Adolf Hitler. The “Hamburger Illustrierte” published a series of striking photographs with very little text, preferring to tell a picture story: “The Führer hugs three blonde settler girls, drives through the Koog, climbs the festival grandstand, lays the foundation stone of the “Neulandhalle” and finally visits the family of the newly appointed local farmer leader Otto Thießen.”

Adolf Hitler waits for the ferry in Brunsbüttelkoog on 29 August 1935. He takes a cruise through the Kaiser Wilhelm Canal on the canal ferry before driving on to Hamburg. 

2 responses to “Adolf Hitler Koog”

  1. célia Avatar
    célia

    Thank you so much for your work I just learned something new today! 🥰 it’s amazing !

    Liked by 1 person

    1. Verboten Love Avatar

      This topic was particularly fascinating to work on because it was also something completely new to me as well. I just love how coming across just one rare photograph or postcard can reveal an entire story to uncover and bring back to life!

      Like

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